Event is FINISHED

Tell Unforgettable Stories

Description
"I know I have a story but I don't know how to write it!" With GIGshop #3 coming up, you have no excuse to lament about this again. What you lack isn't your storytelling ability - it's your lack of tools, method, and structure. Let's settle this one and for all.

Our hands-on interactive workshop walks you through a step-by-step framework.
You'll leave GIGshop #3 with the street smarts of a writer and photographer rolled into one.

DINNER IS INCLUDED IF REGISTRATION IS RECEIVED BEFORE MIDNIGHT FEB 6.

Part 1 - How to tell engaging stories and have social media impact
SPEAKER : JOHN CHEN


(a) Intro to Storytelling
- What is storytelling?
- Why is storytelling important?
- Why some stories work (and some don’t)
- What is the biggest element of great storytelling? Hint: it starts with A

(b) Real-life examples
- I wrote 900+ LinkedIn profiles for high level executives and Fortune 500 firms, here’s what I’ve learned
- Case studies

(c) Let yourself become more vulnerable
- The 5 questions you must ask yourself to find and nail your story
- The emotional appeal: how can you stand out with your story?
- How can you tie your personal story with your business brand?

(d) How to distribute & skyrocket engagement
- How to share your story and expose to a wider audience on LinkedIn
- The nitty gritties: what to watch out for

(e) Hands-on workshop
- Crafting your story

Part 2 - Leverage your storytelling on FB and IG
SPEAKER ELYSE-ANNE


(a) Intro
- Why use Facebook and Instagram for your business?
- What are your top and second goals for Facebook and Instagram?

(b) Enrich your presence
- Finding your unique visual style (i.e style guide)

(c) Amplify your influence
- What kinds of Facebook & Instagram posts get the best engagement?
- How to engage with your followers authentically?
- What are the creative ways to bring in more engagement?

(d) The business & data side
- How and when can you start to measure the business value of your Facebook & Instagram activity?
- What metrics should you look for?

(e) Case studies

(f) Hands-on workshop
- Create own Instagram mood board



Wed Feb 7, 2018
6:30 PM - 9:30 PM SGT
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Venue
lifelong Learning Institute
Tickets
Dinner Included (early bird) SOLD OUT $15.00
Venue Address
Lifelong Learning Institute Singapore
Organizer
Startup Asia Women
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